A long time ago in a place really really close by, there were two identical twins, Kyle and Cody. They looked the same, they wore the same brands, they partied at the same clubs, they drank the same beer, and they got with the same girls (I think). Everything was about the same.
Until one day, Cody started wearing Cali Trend sunglasses. He wore them cruising down to Malibu with the top down, he wore them during photo shoots, he wore them at night.. just cuz, and even wore them during rugby practice. Cody felt unstoppable and fresher than he's ever been. (He's also an OG Cali Trend model from back when we started up). Kyle just wasn't ready... yet.
Everything changed when we dropped the new Polarized Spectators in Smoke a few weeks ago.
Kyle: "Yo yo yo, those Polarized smoke shades a tighttt!"
Me: "Yeah dude they're pretty tight."
Kyle: "I got mass smoke bombs bro we should light em up and throw those new Trends in there!”
Me: "Down! It’d look more dope with you wearing the shades though.”
Kyle: “I’ll definitely wear those new polarized smoke shades bro. Lemme hit up Cody to be in the shoot too.”
Cody: "You had me at smoke.”
And so we loaded up with some vibrant smoke bombs, found a dope place to shoot at in Calabasas, and lit up. As it got dark, the place we shot had color wheel lights turning our spot into an exotic outdoor nightclub scene.
Peep the pics from the shoot below!
Summer in California is HOT which means these pics captured over the course of July must be FIRE. Or just really really cool to fight against these heat waves. Straight from our Gram, here it is!
The Fusion / @sarahussery
Every two to seven years California gets blasted with an occasional climate shift. Which means California's matchless weather would get a bit more... extreme. This year Mr. El Niño paid us a little visit. Being down in Southern California, we got hit with heavy rains this past winter and are currently getting slammed with sizzling heat waves this summer.
Being affected by this severe climate change and having just got in our cutting edge new square shaped sunglasses collection, we were looking for a name that matched its element of design. Thus, the flawless El Nino's were created for those who crave a change of environment and a daring adventure. Take a quick dive into the perks of these square shaped sunglasses and explore what makes them so superior.
The lightning struck Moonshine El Niño's are the lightest colored lens out of the four selects. For those who like to stand out with a pop of color and make a stunning appearance, these are the perfect match. To compliment the squared shaped form of these sunglasses, the smooth matte black surface gives your face the ultimate comfort it needs. Next time you go cliff jumping or exploring on a boat, take these bad boys with you.
El Niño is coming in HOT this summer! Only way to survive these heat waves to is find the nearest water source you can dunk in, turn up the AC (like wayyy up), or hydrate with your favorite drinks before taking off all your clothes and dipping in the ocean. Let's face it though, this is going to be an continuous battle on all fronts. If you can't beat the heat, you may as well join it. Plus you'll be staying shaded from those deadly UV rays. It's a win, win!
Besides being a little bit darker than the Moonshine / El Niño's, these have the raddest lens. The Purple Haze El Niño's tends to give off a mysterious, elevated look. Watch people's expressions around you as casually throw these silky shades on. Not to forget the matte black frame finish takes comfort for your face to a whole new level anywhere you go.
Like smoke in the air, these extremely lightweight sunglasses feel like you're practically wearing nothing. To add to it, the smooth, smoke reflective mirrored lenses with the unique square framed look on these sunglasses, produces a look that is not only clean, but very sleek. These are a must have for any sunglass collection. There's no better time look fresh and feel crisp. I would like that.
You guys matter the most to us at Cali Trend. Seriously. From the awesome reviews you leave behind for others to the suggestions on new styles you would like to see, your voice constantly helps shape and influence our brand. Today, we want YOU to name this never before seen pair which is part of our new collection of wooden sunglasses! Let your creative ideas flow because the best name will be chosen.
Format: Lens / Collection
If your idea gets chosen, we will hook you up with the very first pair plus $20 to spend on our website!
When this story cruised its way into the Cali Trend office, the team immediately dropped what we were working on to hear this mysterious and exciting surprise that we couldn't resist sharing it with you.
Along the sunny coast of Malibu, California, Cali Trend fan Fred Wise was kickin' it with his buddies out in Zuma Beach. As they were throwing the football around, the ball flew right past Fred landing near the shoreline. That's when the unthinkable happened....
"When I reached down to get the ball, I saw a blue-green glimmer in the water. I wasn't sure what it was so I tossed the ball back and went to investigate the water. Lo and behold, it was a pair of sunglasses. Not just any pair of sunglasses, but a pair of Cali Trend sunglasses." - Fred Wise
They turned out to be one of our best-selling Polarized Northern Lights / Spectators! Wow, a beach that delivers polarized Cali Trend sunglasses right to you... Isn't that convenient.
That leaves all of us to wonder, who lost them, how they winded up in the salty ocean waters of Malibu and if there are more out there. Hmmmm. Keep your eyes peeled next time your at a beach in Cali. You never know what you may find!
Share your own Cali Trend story (in the comments below) describing your favorite or unique experience you've had with Cali Trend sunglasses!
By the way, he's been wearing that special pair ever since which can be seen in the selfie below. ;)
Okay so how many times have we wanted a pair of sunglasses that are not only fashionable but also effectively does its job? ALL OF THE TIME. And how many times have we gotten a pair that fulfills this wish? NOT ALWAYS. Blue Blocker is a type of lens that has revolutionized the way we wear sunglasses. They not only look extremely stylish but also cater to the purpose of wearing sunglasses. BlueBlocker lens has fulfilled every sunglasses enthusiast’s wish by incorporating fashion, safety and effectiveness in a pair of sunglasses. Awesome right?
Only the best of the best material are used in making of these lenses to ensure that your eyes look fashionable and at the same time are protected from any mishap or any accident. The BlueBlocker lens is scratch resistant and break resistant. Which means if you will take Thor’s hammer and keep on hitting them, they wouldn’t break or scatter! These lenses also block 100 percent of the Ultra violet light and blue light as well.
When you have Blue Blocker lenses in your sun glasses, you can say bye bye to squinting and straining your eyes to see. This is because when you look through the Blue Blocker lens, objects in front of us look much sharper and clearer. Everything becomes more focused and sharper since the lenses have more focus on your retina (the focusing screen of your eyes). The reason behind sharper and focused objects is due to the blockage of blue light. This blocked light usually focuses itself in front of the retina and hinders the focusing of any other light. When this light is blocked, other colored lights will have more focus on your retina, hence making you see clearer and in a much better way!
Apart from safety and technology, Blue Blocker lens are extremely good-looking as well. They instantly enhance and augment your whole perspective on things around you. No matter what frame you choose to wear, they will look good! You will instantly notice the difference when you wear the Blue Blocker lenses and ordinary lenses. Trust us, you will never go back to your old lenses after you have worn the Blue Blocker lenses. Many sunglasses lenses don’t focus on the safety and focus optimization aspect but only on the fashion part. This is extremely dangerous and in the long run can harm your beautiful eyes! With the Blue Blocker lenses, you will be protecting your gorgeous eyes and at the same time look stylish and fashionable.
We offer a variety of Blue Blocker lens with unique frame styles. Be smart and choose the best for yourself! Tap your favorite pair below.
Over these past couple years, Cali Trend has earned it's mark on San Diego State's campus. We're stoked to be able to hook hundreds of students up with the latest styles of sunglasses with a California vibe at an affordable price, allowing freedom for students to do their favorite activities and to #StayShaded!
As the hot, summer weather is still in effect, we saw an opportunity, grasped it, and went on an adventure... to East Commons. Setting up our weekly Cali Trend booth, the team came in stoked and ready to spread the trend further across campus! You wouldn't believe what happened next.
Wow, there had never been such an impacted crowd of San Diegans swarming the booth! As the sun was blazing, its UV rays were bouncing off new student's Cali Trend shades by the minute. Students were literally dropping their old pairs of sunglasses in the trash and buying new, stylish pairs of Cali Trend shades. We were barely able to replenish the racks of sunglasses before they were gone again! Our new styles were a great success and can't wait to see new & familiar faces at the Cali Trend booth next Wednesday in front of East Commons!
Have you ever wished to dip your feet into crystal, clear waters, lay underneath exotic palm trees, and enjoy your drinks out of coconuts? Our friend Scotty Pass, a well-known Australian travel & ocean photographer & V-logger, just took a one in a lifetime trip to Aitutaki located in the Cook Islands, an island southwest of Tahiti, mixing business with a little bit of pleasure! Grabbing his passport, favorite camera, and collection of Cali Trend sunglasses, made his escape to paradise with Meaghan and returned with an unbelievable collection of photos. Check them out yourself below!
Hey Cali Trend fans!
What's better than being poolside out under the hot sun? Rocking your new and favorite pair of Cali Trend sunglasses!
If you haven't heard already, use the code "June" at checkout for fast and free US shipping!
Hurry- this code is only available through June 30th, 2015.
Not sure what pair to get? Checkout the latest Summer 2015 collection!