At the time, Matt was 17 years old, a senior in high school, and had no knowledge of how to create a company, yet alone a brand or website. Neither did anyone around him.
He never really liked being told what to do, playing it safe, or following rules which got him in all sorts of trouble early on, especially with the law.
He found by being your own boss, you're able to be in full control of your life allowing the pursuit of freedom that we all desire. Freedom to take risks you believe are true, freedom to pursue your own passion, and most importantly freedom to live life the way you want to.
Because if we let others control us and never listen to our gut, we'll end up living someone else's life, never pursing what we truly want, feeling trapped, and continuing to be unhappy with our lives.
Matt took that risk and adventured into the unknown.